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Watches and Wonders in Geneva

From April 1 to 7, Geneva becomes the global capital of watchmaking with Watches and Wonders. While the trade fair itself also welcomes the public for two exclusive days this year, the vibrant "In the City" program invites everyone to immerse themselves in the world of fine watchmaking providing an exceptional chance to experience Swiss horology firsthand.

In the Salon : A World of Wonders

For the third consecutive year, the Show opens its doors to the general public. Following four days reserved exclusively for industry professionals, watch enthusiasts and passionate collectors are invited, from Saturday, April 5 to Monday, April 7, to enjoy an exciting program crafted specifically for them.

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In the City: An Immersive Journey

More than 40 brands will take part in this week-long celebration, from April 1 to April 5, transforming Geneva’s streets and boutiques into a vibrant showcase of craftsmanship and creativity. Whether you’re a seasoned collector or simply curious, In the City promises a rich program of engaging experiences.

Get a glimpse of the exciting activities awaiting you!

Explore the latest collections from top watchmaking houses along the prestigious Rue du Rhône. Some maisons will host private...

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The heart of the program will be the Watchmaking Village — a lively hub where visitors can meet master watchmakers, discover...

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Get hands-on experience assembling a mechanical movement under the guidance of expert watchmakers. Discover the secrets of...

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Take a curated walking tour through Geneva’s historic watchmaking districts. Explore the city’s heritage, visit iconic...

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Explore the future of watchmaking through interactive exhibits and art installations inspired by time and precision. Virtual...

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Introduce the next generation to the world of horology! Special workshops for children will allow young participants to...

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Evening Events and Entertainment

As night falls, Geneva will come alive with exclusive events: cocktail receptions, live music, and special presentations by leading watch brands. Some maisons will host private soirées and unveil surprise collaborations.

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Plan your trip to the watchmaking capital